From the monthly archives:

April 2009

Critisism and Web 2.0

by Richard Reeve on April 30, 2009

in A Next Step

Loic Le Meur, Founder and CEO of Seesmic presented an interesting talk at the Inbound Marketing Summit on launching a product with your community.

Two takeaways from him which I think are applicable regardless your level of engagement in this space. “Community matters most, even if it is just 50 people,” and “the negative feedback shows the brand matters, that it’s not dead.”

Embedded in these comments there is both strategy and attitude which can keep an organization focused on its goals. Loic shared that he personally plays a big role in responding to the criticism of his products, but that “what your friends say matters.” Citing Seth Godin, Loic stressed the importance of mobilizing a circle of 1000 people to be effective in the space.

FYI: Loic shared with the audience the release of Seesmic Desktop, a new social media client.

Tagged as: Social media

{ 0 comments }

Early Insights from #IMS09

by Richard Reeve on April 28, 2009

in A Next Step

The best minds in the field of social media assembled for the Inbound Marketing Summit this week.  It’s a rapidly developing field in which real time business application tends to get overshadowed by the coolest new application or the fleeting celebrity offered through the various platforms.  That being said, the task remains: how to engage with the community you are targeting.

Chris Brogan defined Inbound Marketing to kick things off with the following definition: as opposed to push marketing, inbound marketing is about content and relationships.

David Meerman Scott gave the first presentation of the conference filling his hour with engaging examples and some well distilled quotes:

“On the web, you are what you publish.”

“the back button is the third most used feature on the web.”

“It’s all about attention.  We’ve bought it, we’ve begged for it.  The new kind of attention getting is earning it.”

…and quoting Yoda : “You must unlearn what you’ve learned.

Here’s some more info on David’s six rules of a World Wide Rave.

Tagged as: Inbound Marketing Summit, Social media

{ 0 comments }

Understand Randomness and Avoid Pointless Change Efforts

April 27, 2009

If you don’t understand randomness, you can have a hard time telling a real problem from chance fluctuations. This is especially true when it comes to tests of any kind.

Your grade on any test is a combination of luck and skill. I am not going to argue how much of each goes into the mix. [...]

Read the full article →

Why common sense is nonsense

April 25, 2009

I’ve been reading The Drunkard’s Walk: How Randomness Rules Our Lives, by Leonard Mlodinow.  No, no, don’t click away yet.  The ideas in this book are important.  For anyone who has ever tried to change herself, or to teach something to somebody else, the most important is on page 9. Its called “regression toward the [...]

Read the full article →

Difficult Students

April 23, 2009

Image by marttj via Flickr

(A reflection for Family Foundation School staff in preparation for staff training)
Those of us who have any sort of addiction recovery story probably remember what it felt like when we finally found people like us, people who understood us and did not reject us.  They were kind to us.  They didn’t [...]

Read the full article →

First lust, learning that lasts a lifetime

April 17, 2009

Image by beachblogger42 via Flickr

Sexual addiction, compulsive sexuality, cyber-sex addiction are all out of the closet now.  At our school, we have been using the 12-steps for more than 20 years to help students with this problem.  Not caring if the issue is best classified as an “addiction” or as another aspect of obsessive compulsive [...]

Read the full article →

Ripples

April 16, 2009

Image by Denis Collette…!!! via Flickr

Over at Old Before Wise, Sid posted an interesting reflection on his cultural night out in Salt Lake City before attending a board meeting for NATSAP.  His questions about recreating the Avant-Garde have much wider implications than just those found in the ballet theater.
Mike shared the news about the NYRI [...]

Read the full article →

New Screening Question

April 15, 2009

An interesting video clip with Dr. Sanjay Gupta aired on CNN presenting the new screening question for the medical profession for alcoholism.
See it at Shrink Rap.

Read the full article →

Building a presense

April 12, 2009

Image via Wikipedia

As we work with other organizations and share what we have learned about creating a stable platform in this space, what becomes clear for the Stepping Stone Partners is that participation and authenticity are the two prime values that will generate some traction.
A blog gains in usefulness as it amasses relevant content. Yet [...]

Read the full article →

The Importance of Follow Up

April 10, 2009

A quick thought that’s relevant to so many areas of life: family, business,…recovery.   We can’t forget to cycle back around and do the follow up.  Implementation is exciting, dynamic and a wonderful way to build enthusiasm for change.  It’s in the follow up that change gains traction.
So here’s the story.  Last week Stepping [...]

Read the full article →

← Previous Entries